๐•ecution Alpha*
a map of ๐• value for vocational venturers
I am NOT an expert on ๐• posting nor do I have a large following, but I care about using ๐• productively.
This is the map I currently use, and if you use it too, you'll do at least as good as me.
While built for ๐•, it should roughly work for other platforms as well.
@BrianHatano
*"Alpha", often confused with dominance, here we mean a commitment to taking the bold steps toward GREATNESS
๐•ecution Philosophy
My philosophy of effort
Offer value to people
Algorithms change to attract people. If you focus on providing value to people, you'll stay ahead of the algorithm
Focus on Being Great
Focus on the great things you care about, not on intimacy, technique, or just data
Enjoy yourself
If it isn't fun, stop doing it; craft your ๐• experience first and foremost for your pleasure
Be Productive
๐• Productivity isn't required, but if you're reading this, you care: be aware and be productive in content, growth, and monetization
Northstar of ๐•ecution: Your Great Thing
Audience
  • Who do you care about?
  • Who cares about your work?
  • Where can you meet them?
Art
  • What are you eager to spend every waking hour on?
  • What new thing are you creating in the world?
  • What is your offering?
Outperform Large Accounts
Using the account estimator at https://tweethunter.io/how-much-your-twitter-is-worth, I reviewed 66 accounts, majority brand-names, and here is the breakdown. Note that some accounts WAY outperform others relative to the number of followers. These are "Tier 5/Maestro" accounts.
This means that it's possible to outperform and out-monetize accounts 10-100x larger than yours.
Engagement = Average Replies per post per 1,000 followers
T1: Apprentice = <1
T2: Practitioner = 1-3
T3: Artisan = 3-4
T4: Virtuoso = 5-10
T5: Maestro = 11-20

Follower Value = Estimated Account Value* per Follower
T1: Apprentice = $0.01 - $0.99
T2: Practitioner = $1.00 - $1.99
T3: Artisan = $2.00 - $4.99
T4: Virtuoso = $5.00 - $9.99
T5: Maestro = $10.00 +

Post Value = Estimated Average Value* per Post
T1: Apprentice: $1 - $99
T2: Practitioner : $100 - $499
T3: Artisan: $500 - $999
T4: Virtuoso: $1,000 - $9,999
T5: Maestro: $10,000 - $99,999
T6: Demigod: $100,000 +
*Value is base on the Account Estimator's guess related to Ad Spend, NOT to Revenue Sharing. I have no idea how revenue sharing is calculated. In other words, the high value posters are getting much more than the ad spend out of their posts, and if you organically get reposted by these individuals, you just saved an ENORMOUS amount of Ad Spend.
Find your Style
Value takes different forms
STYLE 1: Some write article-level philosophical treatises and social commentary

@Devon_Eriksen_ Rating
Engagement: Master (L5)
Value/Follower: Master (L5)
Value/Post: Virtuoso (L4)

STYLE 2: Educating on Your Expertise

@dieworkwear Rating
Engagement: Master (L5)
Value/Follower: Master (L5)
Value/Post: Master (L5)

STYLE 3: Fresh Reporting

@CollinRugg Rating
Engagement: Master (L5)
Value/Follower: Master (L5)
Value/Post: Master (L5)

STYLE 4: Crystal Clear Musings

@naval Rating
Engagement: Artisan (L3)
Value/Follower: Artisan (L3)
Value/Post: Master (L5)

STYLE 5: Joyful Shitpoasting

@elonmusk Rating*
Engagement: Apprentice (L1)
Value/Follower: Apprentice (L1)
Value/Post: Demigod (L6)

*Note that the larger the account, the harder it is to keep average engagement high. Also, when an account attracts highly generalized interest, i.e. when the account is the owner of ๐•, most people just follow without engaging.
STYLE 6: Masters of the Meme

@Rothmus Rating
Engagement: Artisan (L3)
Value/Follower: Artisan (L3)
Value/Post: Virtuoso (L4)

Set Up your Audience

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Share publicly to generate interest

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Consider using ๐• Pro with List Feeds

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Create and curate your unique audience

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Pin the best lists

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Find and follow lists you care about
By creating your list, you are creating a 100% unique, brand new street in Cloud City ๐•.
Develop your Value

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Value is about giving others what they want: objective utility, competitive interest, relative fun, and satisfaction over time

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It's a terrible tragedy to live only for the likes, but engagement is a measure of value, and value is desire fulfilled

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Besides pipelining for venture purpose, posts can be used to discover value and pre-validate products

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Many on ๐• are worried about algorithms and gamification- don't worry too much about these

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At the end of the day, the algorithms of ๐• are designed around what people find valuable

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Lead the algorithm by leading value: learn what people want, not what ๐• wants

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People usually only invite strangers in their life for the value they provide

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You're a stranger; maybe you'll become a trusted mentor or muse

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Your value increases when others place their TRUST in you

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Give little time to technique, intimacy, or objectivity

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Create around the Great Thing you love most

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Show others the truth of its greatness
Your ๐•ecution Checklist- 5 Points

Define Your Reputation
What reputation statement inspires you to steal fire from the gods every day?

Identify Your Audience
Who are they? What brings them together already? Follow and build lists.

Communicate and Engage
Communicate frequently and clearly about what you care about.
Listen and engage with questions.

Develop Your Posting Style
What's your preferred posting style?
Articles, breakdowns, reporting, musings, shitpoasts, memes, etc.
Get great at it; perfect it; be the best at it; mix it up.

Pre-validate Your Work
Use posts as pre-validation for your products.
What value do you want to put out into the world?
How can you validate this with your posts?